Using Generative AI to create personalised DOOH strategies marks a new milestone.

Thanks to the integration of Generative AI, advertisers and agencies will be able to identify and develop new creative avenues, data sources and targeting, creating DOOH strategies that are perfectly aligned with the specific objectives of each campaign, seeking maximum optimisation thanks to the high precision and personalised scenarios generated by AI.

The enormous knowledge base of the various DOOH platforms, accumulated through the activation of multiple campaigns, means that these advanced evaluation algorithms can select the most relevant strategies, in a fully personalised way in each case.

Displayce has positioned itself as the first platform to specialise in the implementation of Generative AI by developing and launching ‘CampaignAI‘, an intelligent assistant specifically designed to inspire advertisers and agencies to develop personalised, original, creative and above all effective strategies.