This is what communication will look like in the future: five trends that will shape the sector in 2025

In 2025, digital content will be shorter and more visually appealing, with carefully crafted storytelling to capture attention quickly. In addition, the rise of platforms such as TikTok and Instagram Reels will consolidate this trend.

Another important aspect is that brands will have to humanise themselves in order to connect emotionally with consumers, who increasingly value empathy and authenticity. Following this line, companies will have to be transparent about their values and social responsibility in order to strengthen their relationship with the public.

In addition, augmented reality will be the key to digital communication, as companies that adopt this technology in time will be able to transform their interaction with users and increase their competitiveness.