Positioning the Castellón Tourism Brand in the national and international markets.

Castellón Provincial Tourism Board

Positioning the Castellón Tourism Brand in the national and international markets.

Tourism in Spain is a major driver of the country’s economy. In 2023, the tourism sector reached historic figures, with activity accounting for 12.8% of GDP. Both national and international tourism demand is growing, in a context in which Castellón knows how to respond through its different tourism alternatives.

Year 2023

Sectors Travel & Tourism

Services Content creation / Digital marketing / Programmatic campaigns / Traditional media

Briefing

Promoting Castellón through its various tourism products (sun and beach, cycle tourism, festivals, sport – golf, nature and gastronomy), in order to not only increase awareness but also to deseasonalise tourism, with the aim of encouraging the arrival of visitors on a regular annual basis.

Visit website

Audience

National and local travellers

Residents of Castellón and visitors from other regions of Spain who want to discover or rediscover the cultural, natural and gastronomic riches of Castellón. Perfect for getaways that combine beach, mountains and Castellón culture.
International Tourists

Visitors from outside Spain looking for an authentic, less crowded destination that combines sea and mountains. Castellón offers unique experiences from gastronomy to adventure activities and nature exploration.
Families and Young Adventurers

Groups looking for fun and accessible experiences for all ages. Castellón offers outdoor activities, water sports, hiking and a vibrant festival calendar, ideal for creating family memories or enjoying exciting adventures.
Active Tourism Lovers

For those who love nature, cycling and good food. Castellón offers scenic routes to explore by bike, natural parks to discover and a rich local cuisine to make every visit a complete experience.

Strategy

The way forward

Define a strategic media and multimedia action plan that takes into account the diversity of target audiences and the diversity of tourism, with particular emphasis on the areas/regions that make up the bulk of Castellón’s tourism demand.