Promoting the Digital Kit Programme among SMEs in Madrid
The Digital Kit Programme, part of the Spanish Government’s Recovery, Transformation and Resilience Plan, offers aid for SMEs, micro-enterprises and the self-employed to adopt digitalisation solutions in areas such as e-commerce, web, social networks, customer management, analytics, processes, invoicing, virtual office and cybersecurity.
Briefing
The Digital Kit Programme within the framework of the Spanish Government’s Recovery, Transformation and Resilience Plan aims to help small businesses, micro-enterprises and self-employed to adopt digitalisation solutions available on the market such us e-commerce, website and internet presence, social network management, customer management, business intelligence and analytics, process management, e-invoicing, virtual office services and tools, secure communications and cybersecurity.
It responds to the need to provide a comprehensive planning and production service for the launch of the information campaign of the Digital Kit Programme aimed at SMEs and self-employed people in the Community of Madrid.
Audience
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Small Businesses
They need solutions to improve their competitiveness, increase their online presence and optimise their internal management through digital tools.
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Micro enterprises
Seeking to maximise resources and increase efficiency, adopting e-commerce and process automation technologies to grow in a digital environment.
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Self-employed
Require support to expand their digital reach, manage social networks and protect their information, ensuring a secure and modern operation.
Strategy
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The way forward
Planning and implementation of a large number of actions and activities with maximum reach and visibility by determining formats, locations, enclaves and strategic, and premium sites to ensure the capillarity of the message throughout the Madrid region.
Data
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Impact
+ 85 million
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Coverage
+ 60%
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Locations
+ 20
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Media
+ 700
