Promotion campaign for RTVE products.
The incorporation of VOD television platforms requires a varied and segmented offer that responds to and satisfies the consumption needs of the different television audiences, in order to continue to maintain a leading position in the Spanish audiovisual panorama.
Briefing
Given the diversity of the television offer, we receive multiple briefings, each one of them aimed at communicating and promoting different new programmes for the channel or interesting launch dates. For example: Cover Night, Eurovision, La Promesa, etc…
Audience
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Adults and senior citizens
They are looking for information and entertainment with traditional content, such as news, series, history and cultural programmes.
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Young people
Interested in a variety of content, including entertainment, documentaries, and educational programmes. They consume both live TV and content on digital platforms.
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Culture and Sports Fans
Follow cultural content such as documentaries, movies, and arts, as well as national and international sporting events.
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Family and children
They consume children’s and educational programmes, which are safe and of high quality, as well as family and animation content.
Strategy
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The way forward
A 100% digital campaign with activation on the most appropriate channels and social networks according to the product to be communicated and the specific objectives to be achieved.
Data
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Prints
+ 18
million
-
Views
+ 1,5
million
-
Clicks
+ 40.000
