Announcing the opening of Carl’s Junior in Boadilla del Monte
The opening of a new store requires an initial communication effort to publicise the opening, its location and the products or services it offers, in order to arouse the interest of the local population and motivate them to visit the store.
Year
2021
Sectors
Distribution & Catering
Services
Traditional media
Briefing
The need to communicate and make people aware that Carl’s Junior opened the doors of a new restaurant in the Madrid town of Boadilla del Monte, competing in the fast food segment in the area.
Audience
-
Local
Residents of Boadilla and the surrounding areas.
Strategy
-
The way forward
Development, analysis and planning of ad-hoc actions strategically selected for the location of the new restaurant to ensure awareness and to encourage and mobilise the public to visit and sell.
Data
-
Impact
+ 200.000
