Awakening interest and increasing visits to Japan
In the aftermath of the pandemic, there is a need to boost tourism movements by building confidence in destinations and creating a need for unique experiences in places where people can learn about other cultures and become aware of what is really important.
Briefing
The main objective is to promote tourism to Japan, increasing awareness of the destination and stimulating the growth in visitor arrivals from Spain. The focus will not only be on the most popular cities, but also on those lesser-known destinations that offer a more diverse and enriching tourism proposition.
To achieve this goal, a joint campaign will be carried out with several airlines and travel agencies.
Strategy
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Strategic planning
To carry out an advertising campaign in the national territory with special relevance in those areas with a greater propensity to travel to Japan, establishing parameters that define them in order to then carry out the most appropriate media activation in these areas in order to impact on the targets that have already been defined.
Data
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Impact
+ 20.000
million
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Visits
+ 150.000
to the web
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ROI
+ 7.500
ticket purchases
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Diffusion
+ 30.000
page views of generated content
