Communicating UC3M’s postgraduate offerings in different markets.
Communicating UC3M’s postgraduate offerings in different markets.
Given the high quality of the current university offer and the increasing territorial mobility of students themselves, it is necessary to position UC3M’s postgraduate offer at the forefront of the minds of potential students, so that it is this offer and this university that they choose to continue their education after obtaining their University Degree.
Briefing
The main objective of the campaign is to promote and enhance UC3M’s Master’s courses both nationally and internationally, in order to reach the largest possible number of potential students and their prescribers.
Aims of the case
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Objective 1
To increase the perception of the University as a postgraduate institution of international excellence.
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Objective 2
To contribute to the diversification of student demand towards the University by increasing the proportion of students enrolling beyond Spanish and Madrid students.
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Objective 3
To attract new students with good records and reach out to potential postgraduate students, seeking to promote UC3M as an educational destination by strengthening and improving its positioning.
Strategy
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The way forward
Activate an all-digital campaign on the different channels that will allow us to reach the different target audiences, create the need for more information and finally make them choose Universidad Carlos III de Madrid as the university to continue their master’s and/or postgraduate studies.
Data
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Impact
+ 1.200.000
Visits
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Tourists
+ 900.000
Visitors
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Viewing
+ 2:00
Average time per visit
-
Return rate
+ 1,50%
Average CTR
-
Diffusion
+ 15
International markets
