Raising awareness of the ethical banking model: Triodos Bank
Business sustainability is key. It starts with a set of values and a principled approach that respects people and the environment for present and future generations.
Briefing
To raise awareness in the cities of Madrid and Barcelona in the run-up to Christmas among potential clients looking for an ethical, sustainable banking model with a positive social and environmental impact.
Audience
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Cultural Creatives
These are people who prefer to work with companies that are committed to social, environmental and cultural responsibility. They value brands that promote positive impact, sustainability and ethics in their business practices.
Strategy
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The way forward
Design and implementation of an advertising campaign in premium stations of the Metro de Madrid and Barcelona network, at strategic points of passenger transit. Combination of formats to ensure the best balance between maximum reach/coverage and maximum visibility of the message.
Data
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Impact
+ 4,5
Millions
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Implantation
+ 15
Platinum Stations
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Personalisation
+ 60
m2 vinylable
