To raise awareness of COVAP Dairy products
In a context where consumer habits are evolving and users are increasingly concerned about their diet and health, it is essential to achieve a strategic positioning of the brand within the food and FMCG sector. This will make it possible to promote the product and its benefits to those consumers potentially interested in adopting healthier options.
Briefing
To execute an advertising campaign to increase the reach and awareness of the Lácteos COVAP brand, promoting its consumption in the regions of Andalusia, Castilla la Mancha and Extremadura.
Audience
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Health and well-being
Individuals over the age of 25 with an interest in health and well-being.
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Loyal public
Loyal public, individuals over 55 in rural areas.
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Families
Families interested in healthy eating.
Strategy
100% digital campaign activation in different channels that contribute to the achievement of the KPI’s defined for the campaign and seek the balance between them to achieve the best results that a branding campaign requires, in terms of notoriety, reach and frequency.
Data
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Impact
+12.000
millions
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Views
+ 8 million
video
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Full views
+ 1,2
million
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Clicks
700.000
