The growth of gaming is driving new advertising strategies

In-game advertising is becoming increasingly important within marketing strategies, a relevance that has been solidified by the rise in active players worldwide and the broad demographic diversity of this audience.

With the development of technologies such as augmented reality (AR) and virtual reality (VR), creative possibilities in games are expanding, enabling more personalized and immersive content. Among the current trends are in-game advertising, sponsorships, and collaborations with content creators on platforms like Twitch and YouTube.

Additionally, new advertising approaches are emerging within video games, such as virtual events and exclusive products, where storytelling and interactive advertising are seamlessly integrated.