{"id":955,"date":"2024-09-12T20:10:02","date_gmt":"2024-09-12T18:10:02","guid":{"rendered":"https:\/\/mediatalent.es\/caso-de-exito\/thyssen-bornemisza-national-museum-promoting-the-museums-temporary-exhibitions\/"},"modified":"2025-03-09T20:28:21","modified_gmt":"2025-03-09T19:28:21","slug":"thyssen-bornemisza-national-museum-promoting-the-museums-temporary-exhibitions","status":"publish","type":"caso-de-exito","link":"https:\/\/mediatalent.es\/en\/success-stories\/thyssen-bornemisza-national-museum-promoting-the-museums-temporary-exhibitions\/","title":{"rendered":"Promoting the museum’s temporary exhibitions"},"content":{"rendered":"\n
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Briefing<\/h2>\n
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The aim was to increase the number of visitors to the museum throughout the year, achieving maximum coverage for each of the exhibitions. This was achieved by taking into account key factors such as national holidays, international calendars relevant to the museum’s promotional activities and the seasonality of the museum’s visitors.<\/span><\/p>\n <\/div>\n

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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tVisit the website\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n \n \n \n <\/g>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n <\/div>\n <\/div>\n \n \n \n <\/div>\n\n<\/section>\n\n\n\n\n
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Audience<\/h2>\n
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Anyone potentially interested in visiting museums, with a particular focus on the cultural consumer and museum visitor profile.<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n <\/div>\n\n<\/section>\n\n\n\n\n

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Strategy<\/h2>\n
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Activate a multi-media campaign, identifying the channels and media that best balance and optimise the impact in the different stages of the user\/visitor’s decision-making process, up to and including the purchase of a ticket (final funnel stage).<\/span><\/p>\n <\/div>\n <\/div>\n \n \n \n <\/div>\n\n<\/section>\n\n\n\n\n\n

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Data<\/h2>\n\n
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    \n Impact <\/h3> \n

    + 85.000<\/h4>\n

    million<\/p>\n <\/li>\n\n \n

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    \n Clicks <\/h3> \n

    + 550.000<\/h4>\n

    <\/p>\n <\/li>\n\n \n

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    \n Visits <\/h3> \n

    + 160.000<\/h4>\n

    pages views<\/p>\n <\/li>\n\n \n

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    \n Channels <\/h3> \n

    + 20<\/h4>\n

    media<\/p>\n <\/li>\n\n \n <\/ul>\n\n <\/div>\n\n <\/section>\n\n\n\n\n

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