{"id":958,"date":"2024-10-10T12:50:23","date_gmt":"2024-10-10T10:50:23","guid":{"rendered":"https:\/\/mediatalent.es\/caso-de-exito\/castellon-provincial-tourism-board\/"},"modified":"2025-03-09T20:44:48","modified_gmt":"2025-03-09T19:44:48","slug":"castellon-provincial-tourism-board","status":"publish","type":"caso-de-exito","link":"https:\/\/mediatalent.es\/en\/success-stories\/castellon-provincial-tourism-board\/","title":{"rendered":"Positioning the Castell\u00f3n Tourism Brand in the national and international markets."},"content":{"rendered":"\n
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Briefing<\/h2>\n
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Promoting Castell\u00f3n through its various tourism products (sun and beach, cycle tourism, festivals, sport – golf, nature and gastronomy), in order to not only increase awareness but also to deseasonalise tourism, with the aim of encouraging the arrival of visitors on a regular annual basis.<\/p>\n <\/div>\n

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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tVisit website\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n \n \n \n <\/g>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n <\/div>\n <\/div>\n \n \n \n <\/div>\n\n<\/section>\n\n\n\n\n
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Audience<\/h2>\n\n
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    \n National and local travellers <\/h3> \n

    Residents of Castell\u00f3n and visitors from other regions of Spain who want to discover or rediscover the cultural, natural and gastronomic riches of Castell\u00f3n. Perfect for getaways that combine beach, mountains and Castell\u00f3n culture.<\/p>\n<\/p>\n <\/li>\n

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    \n International Tourists <\/h3> \n

    Visitors from outside Spain looking for an authentic, less crowded destination that combines sea and mountains. Castell\u00f3n offers unique experiences from gastronomy to adventure activities and nature exploration.<\/p>\n<\/p>\n <\/li>\n

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    \n Families and Young Adventurers <\/h3> \n

    Groups looking for fun and accessible experiences for all ages. Castell\u00f3n offers outdoor activities, water sports, hiking and a vibrant festival calendar<\/span>, ideal for creating family memories or enjoying exciting adventures.<\/p>\n<\/p>\n <\/li>\n

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    \n Active Tourism Lovers <\/h3> \n

    For those who love nature, cycling and good food. Castell\u00f3n offers scenic routes to explore by bike, natural parks to discover and a rich local cuisine to make every visit a complete experience.<\/p>\n<\/p>\n <\/li>\n <\/ul>\n\n <\/div>\n\n <\/div>\n\n<\/section>\n\n\n\n\n

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      Strategy<\/h2>\n\n
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        \n The way forward <\/h3> \n

        Define a strategic media and multimedia action plan that takes into account the diversity of target audiences and the diversity of tourism, with particular emphasis on the areas\/regions that make up the bulk of Castell\u00f3n’s tourism demand.<\/p>\n<\/p>\n <\/li>\n <\/ul>\n\n <\/div>\n\n <\/div>\n\n<\/section>\n\n\n\n\n\n

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        Data<\/h2>\n\n
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          \n Impact <\/h3> \n

          + 65 <\/h4>\n

          million<\/p>\n <\/li>\n\n \n

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          \n Coverage <\/h3> \n

          + 50%<\/h4>\n

          Areas of interest<\/p>\n <\/li>\n\n \n

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          \n Travelers <\/h3> \n

          1.9 million<\/h4>\n

          year 2023<\/p>\n <\/li>\n\n \n <\/ul>\n\n <\/div>\n\n <\/section>\n\n\n\n\n

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