{"id":961,"date":"2024-10-10T14:15:08","date_gmt":"2024-10-10T12:15:08","guid":{"rendered":"https:\/\/mediatalent.es\/caso-de-exito\/international-knowledge-of-andalusia\/"},"modified":"2025-03-09T21:20:48","modified_gmt":"2025-03-09T20:20:48","slug":"international-knowledge-of-andalusia","status":"publish","type":"caso-de-exito","link":"https:\/\/mediatalent.es\/en\/success-stories\/international-knowledge-of-andalusia\/","title":{"rendered":"International knowledge of Andalusia"},"content":{"rendered":"\n
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Briefing<\/h2>\n
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The strategic approach has differentiated objectives according to the life cycle of each market. On the one hand, the aim is to strengthen communication in the key countries for tourism in Andalusia, where the brand already enjoys a consolidated presence and is recognised as a benchmark of tourism prestige. The aim is to stimulate growth in both quantitative terms (number of travellers) and qualitative terms (brand awareness and perception).<\/span><\/p>\n

On the other hand, the aim is to expand the brand’s presence in strategic markets that are essential for Andalusia due to their importance for tourism, but where its penetration is not yet sufficiently consolidated.<\/span><\/p>\n <\/div>\n

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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tVisit website\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n \n \n \n <\/g>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n <\/div>\n <\/div>\n \n \n \n <\/div>\n\n<\/section>\n\n\n\n\n
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Audience<\/h2>\n\n