{"id":965,"date":"2024-09-12T20:20:15","date_gmt":"2024-09-12T18:20:15","guid":{"rendered":"https:\/\/mediatalent.es\/caso-de-exito\/communicating-uc3ms-postgraduate-offerings-in-different-markets\/"},"modified":"2025-08-06T22:14:19","modified_gmt":"2025-08-06T20:14:19","slug":"communicating-uc3ms-postgraduate-offerings-in-different-markets","status":"publish","type":"caso-de-exito","link":"https:\/\/mediatalent.es\/en\/success-stories\/communicating-uc3ms-postgraduate-offerings-in-different-markets\/","title":{"rendered":"Communicating UC3M&#8217;s postgraduate offerings in different markets."},"content":{"rendered":"\n<section class=\"mwm-media-text-1\" >\n\n    <div class=\"mwm-media-text-1__wrapper mwm-max\">\n\n                    \n                \n                    <div class=\"mwm-media-text-1__text\">\n                        <h2 class=\"mwm-media-text-1__title\">Briefing<\/h2>\n                        <div class=\"mwm-media-text-1__desc\">\n                            <p><span style=\"font-weight: 400\">The main objective of the campaign is to promote and enhance UC3M&#8217;s Master&#8217;s courses both nationally and internationally, in order to reach the largest possible number of potential students and their prescribers.<\/span><\/p>\n                        <\/div>\n                                                    <div class=\"mwm-media-text-1__btn\">\n                                <div class=\"mwm-btn-2\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.uc3m.es\/postgrado\/inicio\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\tVisit website\t\t\t\t\t\t\t\t\t\t<span class=\"mwm-btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\">\n  <g id=\"Icono_Off\" data-name=\"Icono Off\" transform=\"translate(-1577 -971)\">\n    <rect id=\"Rect\u00e1ngulo_5\" data-name=\"Rect\u00e1ngulo 5\" width=\"2\" height=\"14\" transform=\"translate(1583 971)\" fill=\"currentColor\"\/>\n    <rect id=\"Rect\u00e1ngulo_6\" data-name=\"Rect\u00e1ngulo 6\" width=\"2\" height=\"14\" transform=\"translate(1577 979) rotate(-90)\" fill=\"currentColor\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n                            <\/div>\n                                            <\/div>\n                \n               \n                    \n    <\/div>\n\n<\/section>\n\n\n<section class=\"mwm-list-1\" >\n\n    <div class=\"mwm-max\">\n\n        <div class=\"mwm-list-1\">\n\n            <h2 class=\"mwm-list-1__title\">Aims of the case<\/h2>\n\n            <ul class=\"mwm-list-1__list\">\n                    \n                                            <li class=\"mwm-list-1__item\">\n                            <h3 class=\"mwm-list-1__item-title text-cat\" style=\"color: #f458bb;\">\n                                Objective 1                            <\/h3> \n                            <p class=\"mwm-list-1__item-desc\"><p>To increase the perception of the University as a postgraduate institution of international excellence.<\/p>\n<\/p>\n                        <\/li>\n                                            <li class=\"mwm-list-1__item\">\n                            <h3 class=\"mwm-list-1__item-title text-cat\" style=\"color: #f458bb;\">\n                                Objective 2                            <\/h3> \n                            <p class=\"mwm-list-1__item-desc\"><p>To contribute to the diversification of student demand towards the University by increasing the proportion of students enrolling beyond Spanish and Madrid students.<\/p>\n<\/p>\n                        <\/li>\n                                            <li class=\"mwm-list-1__item\">\n                            <h3 class=\"mwm-list-1__item-title text-cat\" style=\"color: #f458bb;\">\n                                Objective 3                            <\/h3> \n                            <p class=\"mwm-list-1__item-desc\"><p>To attract new students with good records and reach out to potential postgraduate students, seeking to promote UC3M as an educational destination by strengthening and improving its positioning.<\/p>\n<\/p>\n                        <\/li>\n                                                <\/ul>\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section class=\"mwm-list-1\" >\n\n    <div class=\"mwm-max\">\n\n        <div class=\"mwm-list-1\">\n\n            <h2 class=\"mwm-list-1__title\"><\/h2>\n\n            <ul class=\"mwm-list-1__list\">\n                            <\/ul>\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section class=\"mwm-list-1\" >\n\n    <div class=\"mwm-max\">\n\n        <div class=\"mwm-list-1\">\n\n            <h2 class=\"mwm-list-1__title\">Strategy<\/h2>\n\n            <ul class=\"mwm-list-1__list\">\n                    \n                                            <li class=\"mwm-list-1__item\">\n                            <h3 class=\"mwm-list-1__item-title text-cat\" style=\"color: #f458bb;\">\n                                The way forward                            <\/h3> \n                            <p class=\"mwm-list-1__item-desc\"><p>Activate an all-digital campaign on the different channels that will allow us to reach the different target audiences, create the need for more information and finally make them choose Universidad Carlos III de Madrid as the university to continue their master&#8217;s and\/or postgraduate studies.<\/p>\n<\/p>\n                        <\/li>\n                                                <\/ul>\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n\n    <section class=\"mwm-numbers-1\">\n\n        <div class=\"mwm-max\">\n\n            <h2 class=\"mwm-numbers-1__title\">Data<\/h2>\n\n            <ul class=\"mwm-numbers-1__list\">\n    \n                \n                    <li class=\"mwm-numbers-1__item\">\n                        <h3 class=\"mwm-numbers-1__item-title h4-size\" style=\"color: #f458bb;\">\n                            Impact                        <\/h3>                        \n                        <h4 class=\"mwm-numbers-1__item-number h1-size\">+ 1.200.000  <\/h4>\n                        <p class=\"mwm-numbers-1__item-desc\">Visits<\/p>\n                    <\/li>\n\n                \n                    <li class=\"mwm-numbers-1__item\">\n                        <h3 class=\"mwm-numbers-1__item-title h4-size\" style=\"color: #f458bb;\">\n                            Scope                        <\/h3>                        \n                        <h4 class=\"mwm-numbers-1__item-number h1-size\">+ 900.000<\/h4>\n                        <p class=\"mwm-numbers-1__item-desc\">Visitors<\/p>\n                    <\/li>\n\n                \n                    <li class=\"mwm-numbers-1__item\">\n                        <h3 class=\"mwm-numbers-1__item-title h4-size\" style=\"color: #f458bb;\">\n                            Viewing                        <\/h3>                        \n                        <h4 class=\"mwm-numbers-1__item-number h1-size\">+ 2:00  <\/h4>\n                        <p class=\"mwm-numbers-1__item-desc\">Average time per visit<\/p>\n                    <\/li>\n\n                \n                    <li class=\"mwm-numbers-1__item\">\n                        <h3 class=\"mwm-numbers-1__item-title h4-size\" style=\"color: #f458bb;\">\n                            Return rate                        <\/h3>                        \n                        <h4 class=\"mwm-numbers-1__item-number h1-size\">+ 1,50%  <\/h4>\n                        <p class=\"mwm-numbers-1__item-desc\">Average CTR<\/p>\n                    <\/li>\n\n                \n                    <li class=\"mwm-numbers-1__item\">\n                        <h3 class=\"mwm-numbers-1__item-title h4-size\" style=\"color: #f458bb;\">\n                            Diffusion                        <\/h3>                        \n                        <h4 class=\"mwm-numbers-1__item-number h1-size\">+ 15  <\/h4>\n                        <p class=\"mwm-numbers-1__item-desc\">International markets<\/p>\n                    <\/li>\n\n                            \n            <\/ul>\n\n        <\/div>\n\n    <\/section>\n\n\n<section class=\"mwm-slider-casos mwm-slider-1\">\n\n    <div class=\"mwm-max\">\n\n        <div class=\"mwm-slider-1__wrapper\">\n    \n            <div class=\"mwm-slider-1__headline\">\n    \n                <h2 class=\"mwm-slider-1__title h2-size-xl\">Other success stories.<\/h2>\n\n                \n                    <div class=\"mwm-slider-1__btn-desk\">\n        \n                        <div class=\"mwm-btn-2\">\n        \n                            <a href=\"\/casos\">\n                                See all                                <span class=\"mwm-btn-icon\">\n                                    <span class=\"icon icon-1\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\">\n  <g id=\"Icono_Off\" data-name=\"Icono Off\" transform=\"translate(-1577 -971)\">\n    <rect id=\"Rect\u00e1ngulo_5\" data-name=\"Rect\u00e1ngulo 5\" width=\"2\" height=\"14\" transform=\"translate(1583 971)\" fill=\"currentColor\"\/>\n    <rect id=\"Rect\u00e1ngulo_6\" data-name=\"Rect\u00e1ngulo 6\" width=\"2\" height=\"14\" transform=\"translate(1577 979) rotate(-90)\" fill=\"currentColor\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n                                    <span class=\"icon icon-2\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"7.071\" height=\"11.314\" viewBox=\"0 0 7.071 11.314\">\n  <g id=\"Icono_On\" data-name=\"Icono On\" transform=\"translate(-1579.586 -969.343)\">\n    <rect id=\"Ver\" width=\"2\" height=\"8\" transform=\"translate(1579.586 970.757) rotate(-45)\" fill=\"currentColor\"\/>\n    <rect id=\"Hor\" width=\"2\" height=\"8\" transform=\"translate(1581 980.657) rotate(-135)\" fill=\"currentColor\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n                                <\/span>\n                            <\/a>\n        \n                        <\/div>\n        \n                    <\/div>\n\n                    \n            <\/div>\n    \n            <div class=\"mwm-slider-1__slider swiper\" id=\"mwm-slider-1-69e7b0d88efae\">\n    \n                <div class=\"swiper-wrapper\">\n    \n                                    \n                <\/div>\n    \n                <div class=\"swiper-pagination\"><\/div>\n    \n            <\/div>\n\n                            \n                <div class=\"mwm-slider-1__btn-mobile\">\n                    \n                    <div class=\"mwm-btn-2\">\n    \n                        <a href=\"\/casos\">\n                            See all                            <span class=\"mwm-btn-icon\">\n                                <span class=\"icon icon-1\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\">\n  <g id=\"Icono_Off\" data-name=\"Icono Off\" transform=\"translate(-1577 -971)\">\n    <rect id=\"Rect\u00e1ngulo_5\" data-name=\"Rect\u00e1ngulo 5\" width=\"2\" height=\"14\" transform=\"translate(1583 971)\" fill=\"currentColor\"\/>\n    <rect id=\"Rect\u00e1ngulo_6\" data-name=\"Rect\u00e1ngulo 6\" width=\"2\" height=\"14\" transform=\"translate(1577 979) rotate(-90)\" fill=\"currentColor\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n                                <span class=\"icon icon-2\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"7.071\" height=\"11.314\" viewBox=\"0 0 7.071 11.314\">\n  <g id=\"Icono_On\" data-name=\"Icono On\" transform=\"translate(-1579.586 -969.343)\">\n    <rect id=\"Ver\" width=\"2\" height=\"8\" transform=\"translate(1579.586 970.757) rotate(-45)\" fill=\"currentColor\"\/>\n    <rect id=\"Hor\" width=\"2\" height=\"8\" transform=\"translate(1581 980.657) rotate(-135)\" fill=\"currentColor\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n                            <\/span>\n                        <\/a>\n    \n                    <\/div>\n    \n                <\/div>\n\n                        \n        <\/div>\n\n    <\/div>\n\n<\/section>\n<section class=\"mwm-slider-entries mwm-slider-1\">\n\n    <div class=\"mwm-max\">\n\n        <div class=\"mwm-slider-1__wrapper\">\n    \n            <div class=\"mwm-slider-1__headline\">\n    \n                <h2 class=\"mwm-slider-1__title h2-size-xl\">Highlights.<\/h2>\n\n                \n                    <div class=\"mwm-slider-1__btn-desk\">\n        \n                        <div class=\"mwm-btn-2\">\n        \n                            <a href=\"\/highlights\">\n                                See all                                <span class=\"mwm-btn-icon\">\n                                    <span class=\"icon icon-1\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\">\n  <g id=\"Icono_Off\" data-name=\"Icono Off\" transform=\"translate(-1577 -971)\">\n    <rect id=\"Rect\u00e1ngulo_5\" data-name=\"Rect\u00e1ngulo 5\" width=\"2\" height=\"14\" transform=\"translate(1583 971)\" fill=\"currentColor\"\/>\n    <rect id=\"Rect\u00e1ngulo_6\" data-name=\"Rect\u00e1ngulo 6\" width=\"2\" height=\"14\" transform=\"translate(1577 979) rotate(-90)\" fill=\"currentColor\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n                                    <span class=\"icon icon-2\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"7.071\" height=\"11.314\" viewBox=\"0 0 7.071 11.314\">\n  <g id=\"Icono_On\" data-name=\"Icono On\" transform=\"translate(-1579.586 -969.343)\">\n    <rect id=\"Ver\" width=\"2\" height=\"8\" transform=\"translate(1579.586 970.757) rotate(-45)\" fill=\"currentColor\"\/>\n    <rect id=\"Hor\" width=\"2\" height=\"8\" transform=\"translate(1581 980.657) rotate(-135)\" fill=\"currentColor\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n                                <\/span>\n                            <\/a>\n        \n                        <\/div>\n        \n                    <\/div>\n\n                    \n            <\/div>\n    \n            <div class=\"mwm-slider-1__slider swiper\" id=\"mwm-slider-1-69e7b0d88f49d\">\n    \n                <div class=\"swiper-wrapper\">\n    \n                                                                                \n                                <div class=\"swiper-slide\">\n\n                                    <article class=\"mwm-card-entry\">\n\n                                        \n                                            <figure class=\"mwm-card-entry__media\">\n\n                                                <div class=\"mwm-card-entry__bg\"><\/div>\n\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"650\" src=\"https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/06\/RRSS.png\" class=\"attachment-full size-full wp-post-image\" alt=\"IA y redes sociales\" srcset=\"https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/06\/RRSS.png 1200w, https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/06\/RRSS-300x163.png 300w, https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/06\/RRSS-1024x555.png 1024w, https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/06\/RRSS-768x416.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>        \n                                            <\/figure>\n\n                                        \n                                        <div class=\"mwm-card-entry__content\">\n\n                                            <a href=\"https:\/\/mediatalent.es\/en\/the-rise-of-ai-in-social-media\/\"><\/a>\n\n                                            <span class=\"text-cat\">Artificial intelligence<\/span>\n                                            <h3 class=\"mwm-card-entry__title is-style-text-l\">The rise of AI in Social Media<\/h3>\n\n                                            <div class=\"mwm-card-entry__btn\">\n                                                <a class=\"mwm-btn-icon-3\" href=\"https:\/\/mediatalent.es\/en\/the-rise-of-ai-in-social-media\/\">\n                                                    <span class=\"icon icon-1\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\">\n  <g id=\"Icono_Off\" data-name=\"Icono Off\" transform=\"translate(-1577 -971)\">\n    <rect id=\"Rect\u00e1ngulo_5\" data-name=\"Rect\u00e1ngulo 5\" width=\"2\" height=\"14\" transform=\"translate(1583 971)\" fill=\"currentColor\"\/>\n    <rect id=\"Rect\u00e1ngulo_6\" data-name=\"Rect\u00e1ngulo 6\" width=\"2\" height=\"14\" transform=\"translate(1577 979) rotate(-90)\" fill=\"currentColor\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n                                                    <span class=\"icon icon-2\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"7.071\" height=\"11.314\" viewBox=\"0 0 7.071 11.314\">\n  <g id=\"Icono_On\" data-name=\"Icono On\" transform=\"translate(-1579.586 -969.343)\">\n    <rect id=\"Ver\" width=\"2\" height=\"8\" transform=\"translate(1579.586 970.757) rotate(-45)\" fill=\"currentColor\"\/>\n    <rect id=\"Hor\" width=\"2\" height=\"8\" transform=\"translate(1581 980.657) rotate(-135)\" fill=\"currentColor\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n                                                <\/a>\n                                            <\/div>\n\n                                        <\/div>\n                                    \n                                    \n                                    <\/article>\n\n                                <\/div>\n\n                                                            \n                                <div class=\"swiper-slide\">\n\n                                    <article class=\"mwm-card-entry\">\n\n                                        \n                                            <figure class=\"mwm-card-entry__media\">\n\n                                                <div class=\"mwm-card-entry__bg\"><\/div>\n\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"650\" src=\"https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/05\/250507_GfK.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"GfK medici\u00f3n audiencias\" srcset=\"https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/05\/250507_GfK.jpg 1200w, https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/05\/250507_GfK-300x163.jpg 300w, https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/05\/250507_GfK-1024x555.jpg 1024w, https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/05\/250507_GfK-768x416.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>        \n                                            <\/figure>\n\n                                        \n                                        <div class=\"mwm-card-entry__content\">\n\n                                            <a href=\"https:\/\/mediatalent.es\/en\/media-sector-is-getting-ready-to-cut-ties-with-gfk-the-current-audience-meter\/\"><\/a>\n\n                                            <span class=\"text-cat\">Audience measurement<\/span>\n                                            <h3 class=\"mwm-card-entry__title is-style-text-l\">Media sector is getting ready to cut ties with GfK, the current audience meter<\/h3>\n\n                                            <div class=\"mwm-card-entry__btn\">\n                                                <a class=\"mwm-btn-icon-3\" href=\"https:\/\/mediatalent.es\/en\/media-sector-is-getting-ready-to-cut-ties-with-gfk-the-current-audience-meter\/\">\n                                                    <span class=\"icon icon-1\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\">\n  <g id=\"Icono_Off\" data-name=\"Icono Off\" transform=\"translate(-1577 -971)\">\n    <rect id=\"Rect\u00e1ngulo_5\" data-name=\"Rect\u00e1ngulo 5\" width=\"2\" height=\"14\" transform=\"translate(1583 971)\" fill=\"currentColor\"\/>\n    <rect id=\"Rect\u00e1ngulo_6\" data-name=\"Rect\u00e1ngulo 6\" width=\"2\" height=\"14\" transform=\"translate(1577 979) rotate(-90)\" fill=\"currentColor\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n                                                    <span class=\"icon icon-2\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"7.071\" height=\"11.314\" viewBox=\"0 0 7.071 11.314\">\n  <g id=\"Icono_On\" data-name=\"Icono On\" transform=\"translate(-1579.586 -969.343)\">\n    <rect id=\"Ver\" width=\"2\" height=\"8\" transform=\"translate(1579.586 970.757) rotate(-45)\" fill=\"currentColor\"\/>\n    <rect id=\"Hor\" width=\"2\" height=\"8\" transform=\"translate(1581 980.657) rotate(-135)\" fill=\"currentColor\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n                                                <\/a>\n                                            <\/div>\n\n                                        <\/div>\n                                    \n                                    \n                                    <\/article>\n\n                                <\/div>\n\n                                                            \n                                <div class=\"swiper-slide\">\n\n                                    <article class=\"mwm-card-entry\">\n\n                                        \n                                            <figure class=\"mwm-card-entry__media\">\n\n                                                <div class=\"mwm-card-entry__bg\"><\/div>\n\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"650\" src=\"https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/05\/250507_Gaming.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"publicidad en videojuegos\" srcset=\"https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/05\/250507_Gaming.jpg 1200w, https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/05\/250507_Gaming-300x163.jpg 300w, https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/05\/250507_Gaming-1024x555.jpg 1024w, https:\/\/mediatalent.es\/wp-content\/uploads\/2025\/05\/250507_Gaming-768x416.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>        \n                                            <\/figure>\n\n                                        \n                                        <div class=\"mwm-card-entry__content\">\n\n                                            <a href=\"https:\/\/mediatalent.es\/en\/the-growth-of-gaming-drives-new-advertising-strategies\/\"><\/a>\n\n                                            <span class=\"text-cat\">Gaming<\/span>\n                                            <h3 class=\"mwm-card-entry__title is-style-text-l\">The growth of gaming is driving new advertising strategies<\/h3>\n\n                                            <div class=\"mwm-card-entry__btn\">\n                                                <a class=\"mwm-btn-icon-3\" href=\"https:\/\/mediatalent.es\/en\/the-growth-of-gaming-drives-new-advertising-strategies\/\">\n                                                    <span class=\"icon icon-1\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\">\n  <g id=\"Icono_Off\" data-name=\"Icono Off\" transform=\"translate(-1577 -971)\">\n    <rect id=\"Rect\u00e1ngulo_5\" data-name=\"Rect\u00e1ngulo 5\" width=\"2\" height=\"14\" transform=\"translate(1583 971)\" fill=\"currentColor\"\/>\n    <rect id=\"Rect\u00e1ngulo_6\" data-name=\"Rect\u00e1ngulo 6\" width=\"2\" height=\"14\" transform=\"translate(1577 979) rotate(-90)\" fill=\"currentColor\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n                                                    <span class=\"icon icon-2\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"7.071\" height=\"11.314\" viewBox=\"0 0 7.071 11.314\">\n  <g id=\"Icono_On\" data-name=\"Icono On\" transform=\"translate(-1579.586 -969.343)\">\n    <rect id=\"Ver\" width=\"2\" height=\"8\" transform=\"translate(1579.586 970.757) rotate(-45)\" fill=\"currentColor\"\/>\n    <rect id=\"Hor\" width=\"2\" height=\"8\" transform=\"translate(1581 980.657) rotate(-135)\" fill=\"currentColor\"\/>\n  <\/g>\n<\/svg>\n<\/span>\n                                                <\/a>\n                                            <\/div>\n\n                                        <\/div>\n                                    \n                                    \n                                    <\/article>\n\n                                <\/div>\n\n                                                            \n                                <div class=\"swiper-slide\">\n\n                                    <article class=\"mwm-card-entry\">\n\n                                        \n                                            <figure class=\"mwm-card-entry__media\">\n\n                                                <div class=\"mwm-card-entry__bg\"><\/div>\n\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"650\" src=\"https:\/\/mediatalent.es\/wp-content\/uploads\/2024\/10\/highlight-ctv-omnicanalidad-publicidad-1200x650-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/mediatalent.es\/wp-content\/uploads\/2024\/10\/highlight-ctv-omnicanalidad-publicidad-1200x650-1.jpg 1200w, https:\/\/mediatalent.es\/wp-content\/uploads\/2024\/10\/highlight-ctv-omnicanalidad-publicidad-1200x650-1-300x163.jpg 300w, https:\/\/mediatalent.es\/wp-content\/uploads\/2024\/10\/highlight-ctv-omnicanalidad-publicidad-1200x650-1-1024x555.jpg 1024w, https:\/\/mediatalent.es\/wp-content\/uploads\/2024\/10\/highlight-ctv-omnicanalidad-publicidad-1200x650-1-768x416.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>        \n                                            <\/figure>\n\n                                        \n                                        <div class=\"mwm-card-entry__content\">\n\n                                            <a href=\"https:\/\/mediatalent.es\/en\/ctv-and-omnichannel-revolutionise-the-digital-advertising-landscape\/\"><\/a>\n\n                                            <span class=\"text-cat\">Digital communication<\/span>\n                                            <h3 class=\"mwm-card-entry__title is-style-text-l\">CTV and omnichannel revolutionise the digital advertising landscape<\/h3>\n\n                                            <div 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