{"id":873,"date":"2024-10-30T18:11:42","date_gmt":"2024-10-30T17:11:42","guid":{"rendered":"https:\/\/mediatalent.es\/facebook-and-instagram-unveil-new-controls-focused-on-brand-safety\/"},"modified":"2025-02-17T19:47:17","modified_gmt":"2025-02-17T18:47:17","slug":"facebook-and-instagram-unveil-new-controls-focused-on-brand-safety","status":"publish","type":"post","link":"https:\/\/mediatalent.es\/en\/facebook-and-instagram-unveil-new-controls-focused-on-brand-safety\/","title":{"rendered":"Facebook and Instagram unveil new controls focused on brand safety"},"content":{"rendered":"\n<p>The problems caused by the proliferation of negative comments and misinformation on social media has led Meta to develop new <em>brand safety<\/em> tools to protect brands. In addition, the company recently launched a feature to disable ad comments on Facebook and Instagram, reducing a brand&#8217;s exposure to trolls and harmful content. <\/p>\n\n<p>This update is part of its efforts to create a <strong>safe advertising environment<\/strong>, which also include the <strong>introduction of opt-out lists<\/strong> to prevent links to inappropriate profiles or media.<\/p>\n\n<p>At the same time, the rise of AI-driven fake news and <em>deepfakes<\/em> has raised concerns about brand safety. In addition, following the dissolution of the <em>Global Alliance for Responsible Media<\/em> (GARM), which aimed to protect advertisers in the online environment, companies such as Meta and TikTok are developing new tools and partnerships to create a safe advertising environment, although the problem remains serious due to ongoing technological developments and emerging threats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta launches a &#8220;brand safety&#8221; tool that will allow brands to mute comments on their Facebook and Instagram campaigns.<\/p>\n","protected":false},"author":5,"featured_media":775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[85,92],"tags":[94,93,96,95],"class_list":["post-873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-communication","category-social-networks","tag-facebook-en","tag-instagram-en","tag-meta-en","tag-security"],"acf":[],"_links":{"self":[{"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/posts\/873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/comments?post=873"}],"version-history":[{"count":3,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/posts\/873\/revisions"}],"predecessor-version":[{"id":1079,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/posts\/873\/revisions\/1079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/media\/775"}],"wp:attachment":[{"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/media?parent=873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/categories?post=873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/tags?post=873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}