{"id":875,"date":"2024-10-30T17:49:38","date_gmt":"2024-10-30T16:49:38","guid":{"rendered":"https:\/\/mediatalent.es\/ai-created-avatars-could-turn-users-into-the-new-star-influencers\/"},"modified":"2025-02-17T19:50:48","modified_gmt":"2025-02-17T18:50:48","slug":"ai-created-avatars-could-turn-users-into-the-new-star-influencers","status":"publish","type":"post","link":"https:\/\/mediatalent.es\/en\/ai-created-avatars-could-turn-users-into-the-new-star-influencers\/","title":{"rendered":"AI-created avatars could turn users into the new star influencers"},"content":{"rendered":"\n<p>In 2024, Meta and Snapchat launched new features that allow users to create realistic digital avatars based on their photos. The tools, called &#8216;<em>Imagine for You&#8217;<\/em> and &#8216;<em>My Selfie<\/em>&#8216;, aim to change the advertising landscape on social media by creating digital versions of users who can act as influencers by providing product recommendations in a more engaging way.<\/p>\n\n<p>This strategy is supported by research showing that watching someone use a product lowers barriers to purchase and increases trust in recommendations. In this way, these virtual avatars can surpass the effectiveness of traditional <em>influencers<\/em> by creating a more intimate and immediate experience. They also use historical data and user preferences to fine-tune and personalise advertising messages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI-created avatars could turn users into the new star influencers<\/p>\n","protected":false},"author":5,"featured_media":768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[97],"tags":[99,98,100,101],"class_list":["post-875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence","tag-ia-en","tag-influencer-en","tag-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/posts\/875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/comments?post=875"}],"version-history":[{"count":3,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/posts\/875\/revisions"}],"predecessor-version":[{"id":1083,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/posts\/875\/revisions\/1083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/media\/768"}],"wp:attachment":[{"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/media?parent=875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/categories?post=875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/tags?post=875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}