{"id":879,"date":"2024-09-09T02:31:26","date_gmt":"2024-09-09T00:31:26","guid":{"rendered":"https:\/\/mediatalent.es\/using-generative-ai-to-create-personalised-dooh-strategies-marks-a-new-milestone\/"},"modified":"2025-02-01T20:11:22","modified_gmt":"2025-02-01T19:11:22","slug":"using-generative-ai-to-create-personalised-dooh-strategies-marks-a-new-milestone","status":"publish","type":"post","link":"https:\/\/mediatalent.es\/en\/using-generative-ai-to-create-personalised-dooh-strategies-marks-a-new-milestone\/","title":{"rendered":"Using Generative AI to create personalised DOOH strategies marks a new milestone."},"content":{"rendered":"\n<p>Thanks to the <strong>integration of Generative<\/strong> AI, advertisers and agencies will be able to identify and develop new creative avenues, data sources and targeting, creating <strong>DOOH strategies<\/strong> that are perfectly aligned with the specific objectives of each campaign, seeking maximum optimisation thanks to the high precision and personalised scenarios generated by AI.<\/p>\n\n<p>The enormous knowledge base of the various <strong>DOOH platforms<\/strong>, accumulated through the activation of multiple campaigns, means that these advanced evaluation algorithms can select the most relevant strategies, in a fully personalised way in each case.<\/p>\n\n<p><strong>Displayce<\/strong> has positioned itself as the first platform to specialise in the implementation of Generative AI by developing and launching &#8216;<strong>CampaignAI<\/strong>&#8216;, an intelligent assistant specifically designed to inspire advertisers and agencies to develop personalised, original, creative and above all effective strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The reach of AI reaches outdoor advertising.<\/p>\n","protected":false},"author":5,"featured_media":685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[97],"tags":[106,104,105],"class_list":["post-879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-displayce-en","tag-dooh-en","tag-generative-ai"],"acf":[],"_links":{"self":[{"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/posts\/879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/comments?post=879"}],"version-history":[{"count":1,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/posts\/879\/revisions"}],"predecessor-version":[{"id":880,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/posts\/879\/revisions\/880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/media\/685"}],"wp:attachment":[{"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/media?parent=879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/categories?post=879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediatalent.es\/en\/wp-json\/wp\/v2\/tags?post=879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}